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© 2018 SEEM - Sustainability through Engagement, Empowerment & Mobilization

Hi, I am Seema Sutradhar, Founder & CEO of SEEM, a regulatory tech startup. While solving the challenges in the banking compliance space, I am a generalist - a strategic IT BRM, a process expert and a culture sense-maker. Having honed my craft on the job through various roles with corporates for 18 years, I founded SEEM. We solve the challenges for global systemically important banks in complying with regulations. We understand the problems of fragmentation and silos in the banks and thus address the difficulties caused by them in meeting the goals in Credit Risk decisions, AML, Regulatory Reporting, Control Monitoring & Testing, Regulatory Change Management, Policy Development, & Compliance Advisory among others. With our deeper understanding of organisational culture and resistance to change we designed this massive change thru movement and not a mandate from the management. Our product "Compliance by Design" integrates & automates finance, risk and compliance into a single application across the bank and its geographies. It is a mobile, cloud-based, CRM+BPM application that is used for all day to day activities. This application is built on a third-party cloud-based mobile platform from a leading global business software company. It breaks down silos and allows high data quality. With this higher quality of data available, we apply data science using Machine Learning to solve the challenges in AML & Credit Risk decisions. At SEEM I also lead the data science team and drive change through movement in the bank that underpins the bank having a purpose beyond just making a profit.

Previously, I had worked with large organisations in the area of projects, processes and audits for over 18 years. Key organisations I had worked with include Deutsche Bank, SITA Aero, SGX, ING Bank, ATOS, National Stock Exchange, Tech Mahindra and Tata Consultancy Services

What led me to found SEEM?

It was my observation from my role as an internal process consultant with large IT systems integrators that people resisted processes. Although when explained to them the risk, they were happy to come up with a solution on their own that met the intent. I realised they knew best how to solve a problem. They disliked being told how to solve it. It was common sense, and the same is true with kids. This was the core to my discovery of “change through movement, not a mandate”. 

Later I faced a different kind of issue. It was about difficulty aligning with certain objectives. It was not about the quality of deliverables but somewhere a disjoint on intent. This made me think harder - how could we be in alignment more happily? A situation where everyone gives their best, feels motivated and willing to go an extra mile. I discovered that it happens in moments where people are doing things for others. A service that has an impact on others and where they are truly engaged in it. I realised this was the bigger purpose, beyond making a profit and has some impact on real people. Such a purpose unites people and there is no disjoint intent and people participate enthusiastically, wholeheartedly. 

Finally having worked in software application development and working at the forefront with users, I had experience in solving problems through computer applications. I had observed how computers could bring transparency, simplicity, thoughtful control and of course efficiency. There is enormous power in computers that can be harnessed to our benefit. This desire to use computers to solve bigger problems convinced me to include integration, automation & predictive analytics as part of my application design.

These three key experiences led me to found SEEM - Sustainability through Engagement, Empowerment & Mobilisation  It embeds #organisationalpurpose, #entrepreneurialculture & #digitaltransformation.

 

Engagement through the organisation’s purpose.
Empowerment through conditions & design thinking.
Mobilisation catalysed through stories.

Finally, our mission is to create an ecosystem that nurtures businesses to thrive, grow and become sustainable for the future. 

SEEM - Sustainability thru Engagement, Empowerment & Mobilisation